Open to opportunities
Dublin, Ireland

Growth that
sticks starts
with design.

I am Cedric, a Growth Marketer who designs and a Designer who ships results. Three years in B2B SaaS taught me that the best campaigns start before the campaign does, in the product, the page, the first impression.

See the work Get in touch Download CV
Frank & Honest app home dashboard with Cup Journey loyalty ring
Frank & Honest Reusable Cup Initiative
UX Research · Behavioural Design
01
25x
Conversion lift
Pepsales AI
3x
Email open rate
Kommunicate
#3
Product Hunt
Top 5 twice
3+
Years in
B2B SaaS growth
01

Work that moved numbers

Three years of B2B SaaS growth across two companies. Real briefs, real constraints, real results.

01
Pepsales AI · Featured Case Study
Landing Page Redesign and Lead Conversion Overhaul
The page was converting at 0.2%. I audited the funnel, rebuilt the page from scratch structure, copy, CTA hierarchy then ran campaigns against the new experience. The design decisions drove the result as much as the ads did.
CRO UX Design Landing Page B2B SaaS A/B Testing
0.2%
Starting conversion rate
→
5%
25x lift · +25% qualified leads MoM
02
Kommunicate · Email Marketing
Email Programme Rebuild
Open rates were stuck at 9%. I rebuilt end-to-end tighter segmentation, subject lines mapped to intent, and sequences that matched where people actually were in the funnel.
Email Design Segmentation Lifecycle Automation
30%
Open rate
up from 9%
03
Kommunicate · Product Launch
Product Hunt Launch Strategy
Planned and ran two Product Hunt launches. Both hit top 5. The second reached #3. Combined they brought roughly 20% new user growth in the weeks that followed.
GTM Strategy Product Launch Community Growth
#3
Product Hunt
Top 5 twice
Tools and methods
Figma Prototyping Usability Testing Wireframing Information Architecture User Interviews A/B Testing HTML CSS Webflow
02

Designed with intent

Where the marketing instinct meets user-centred practice. From 0 to 1 research to service design sprints.

Frank & Honest app home dashboard with Cup Journey loyalty ring
UX Research · Behavioural Design · Team Capstone
Frank & Honest Reusable Cup Initiative
Musgrave's reusable cup discount was redeemed by 3.3% of customers. I led Figma prototyping across three connected loyalty apps and helped reframe the concept around behavioural science, working directly with Musgrave stakeholders.
3App prototypes
1,314Survey respondents
4Sprints
UX Research Behavioural Design Figma Stakeholder Management
View case study →
Drip Circular App — sustainability profile
Design Thinking · Service Design · Team
Drip Circular App
A 12-week sprint to help a fast fashion retailer enter the circular economy. I led research, built the Mary persona, championed the QR Digital Passport feature, and co-led Figma from lo-fi to hi-fi.
3Personas
26Survey responses
Hi-FiPrototype
Design Thinking Service Design Figma User Research
View case study →
USCH Dashboard unified student communication
UX Research · 0 to 1 · Figma
Unified Student Communication Hub
Students at UCC were juggling five platforms to track one degree. I ran eight interviews, mapped the pain, designed a unified dashboard, and validated it with 45 students in moderated testing.
80%Task success
90%Ease of use
45Students tested
UX Research Usability Testing Wireframing Figma
View case study →
03

Two disciplines,
one brain.

"I kept arriving at the same conclusion: the biggest growth lever was never the campaign. It was always the product."

I came up through Mechanical Engineering, which means I think in systems. I went deep into marketing through an MBA, which means I speak in numbers. The combination turns out to be genuinely rare and genuinely useful when you are trying to get designers and growth teams to care about the same thing at the same time.

Three years at B2B SaaS startups gave me the real education. At Pepsales the biggest lever was not the campaign it was the landing page. At Kommunicate the biggest driver was not the targeting it was the email design. Every time, the answer was one step upstream. That kept pulling me toward product and UX.

Right now I am finishing an MSc in Digital Business at UCC, building real projects, and looking for a role where growth and design share a seat. Ideally at a product-led company in the Irish or European tech market.

01
Growth Marketing
GTM strategy, CRO, lifecycle email, campaign management, funnel analysis, A/B testing
02
Product and UX Design
Figma, user research, usability testing, wireframing, information architecture, design systems
03
Analytics and Data
Funnel analysis, data visualisation, conversion tracking, performance reporting
04
Development
HTML, CSS, JavaScript enough to build landing pages and prototypes without a dev handoff
05
Product Strategy
Roadmapping, user positioning, feature prioritisation, product-led growth
04

Open to the
right role.

Currently looking for full-time roles in Dublin and across Ireland. If your team needs someone who can do both let's talk.

mathiascedric3@gmail.com
LinkedIn Download CV

Based in Dublin, Ireland. Open to hybrid and remote roles across Europe.

Roles I am open to click to see what I bring
I bridge the gap between product and market. I have built go-to-market strategies, written positioning docs, run Product Hunt launches, and designed the landing pages the campaigns point to. I think in funnels and speak in user problems.
I have run semi-structured interviews, built personas grounded in real data, mapped empathy, and run moderated usability testing with 45 participants. I know how to stay in the problem space long enough to find the real problem.
From lo-fi wireframes to hi-fi Figma prototypes. I design with the conversion metric already in mind, which means fewer rounds of revisions and features that actually get used. My Pepsales redesign is a live case study in design that drives growth.
Three years of hands-on digital marketing: email programmes, paid campaigns, lifecycle strategy, and CRO. I do not just run campaigns I redesign the experience the campaign lands on, which is usually where the real leverage is.
MSc in Digital Business at UCC, MBA, and 3+ years of applied growth work. I can translate between engineering, design, and commercial teams and I can back every recommendation with data. I think strategically and execute practically.